Who is a beauty influencer?

Influencers are basically social media users who are well-known in a certain niche. A beauty influencer has expertise in makeup, haircare, or skincare. What sets beauty influencers apart from other social media users is the amount of people who follow them for their advice. This is because most of these influencers are ordinary women with the image of a girl-next-door hence one can instantly connect and relate to them competently. So when they promote any product or service in the niche, their followers take a note of it and are encouraged to go and make a purchase.

Today, beauty influencers engage with their followers on a range of social media channels and Instagram has become an ever-expanding encyclopedia of all things makeup and talent. Beauty content creators are constantly sprucing up the social media platform, leaving behind a bookmark-worthy trail of out-of-the-box makeup looks,beauty hacks and cult product reviews. If you're looking for a refreshed technique to define your lip line, a complete guide on how-to do a graphic eyeliner, or even just some basic contour tips, it has what you need. To set themselves apart, they are creating diverse content.

Beauty influencers at the moment are in great demand in India- from their audiences to brands who want to partner with them. With demand, not only the number of beauty influencers is also increasing day by day, they have also become beauty powerhouses with many launching their own namesake lines that sell out in hours. To help you find your beauty guru, we are highlighting 7 top beauty influencers (makeup and skincare influencers) to follow in 2021.

Top 7 beauty influencers you need to follow in 2021

1. Malvika Sitlani

Followers: 514K

Instagram Profile: malvikasitlaniofficial

Mumbai-based beauty influencer Malvika Sitlani is one of the topmost beauty influencers in India. She started her career as a content creator 6 years ago and hasn’t stopped ever since. She also owns a Youtube channel and has posted over more than 500 videos. Her makeup looks are a breath of fresh air. She is all about aesthetics, positivity and self love. From the fox-eye eyeliner technique to nude lips, this beauty blogger has been there, done that. She has recently launched her own brand MasicBeauty. If you’re looking for to-the-point tips and tricks for fuller lips or wearing a highlighter, welcome home.

2. Shreya Jain

Followers: 448K

Instagram Profile: Shreyajain26

“Trying to bridge the gap between beauty standards and reality, one makeup tutorial at a time,” reads Jain’s Instagram bio. Shreya is a beauty and fashion vlogger and also has her own YouTube channel where she uploads beauty tutorials and challenges, reviews products, gives beauty tips, creates various looks ranging from basic base makeup tutorials to combining vibrant tones and graphic lines. She also puts up a lot of DIY stuff and dupe videos on her Instagram and YouTube profiles.

3. Mrunal Panchal

Followers: 3.3 Million

Instagram Profile: mrunu

Mrunal hails from Gujarat and has always been impressive with her creative persona. From creating trending videos to trying out various face arts, she has come a long way. Mrunal was right at top of the game when emoji makeup first came up. She used her inspiration as a way to paint her face as a canvas even before that.

4. Swati Verma

Followers: 558K

Instagram Profile: swativerma

Swati is a well known professional makeup artist based in Delhi. With her knowledge and experience in the beauty industry, thanks to her degree from the London School of Beauty & Makeup, she specializes in bridal makeup. While learning from the best in the field of makeup, she excelled in class. She also is the co-founder of Swati Cosmetics.

5. Diipa Büller-Khosla

Followers: 1.5 Million

Instagram Profile: diipakhosla

One of the biggest Indian influencers in the world, Diipa Büller Khosla is a fashion guru, model, creative consultant and speaker, based between London and Amsterdam. She is the founder of the cosmetic brand ‘Indē Wild’ and cofounder of her foundation Post For Change. Like many other influencers, the 20-year-old influencer began her journey with fashion blogging.

6. Kritika Khurana

Followers: 1.3 Million

Instagram Profile: thatbohogirl

Kritika Khurana is an Indian social media influencer, fashion & travel blogger, and YouTuber. She is more popularly known as That Boho Girl. She is famous for her super trendy seasonal looks. She began her career by launching her blog called That Boho Girl.

7. Roshni Bhatia

Followers: 581K

Instagram Profile: thechiquefactor

Roshni is a young mother to a child and a prominent fashion and beauty vlogger. After working in a few private firms, she joined POPxo (a digital fashion magazine and YouTube channel) in 2017 and worked there as a fashion producer. After one year, she started her own blog ‘THECHIQUEFACTOR’ which gained immense popularity. Later she started her own YouTube channel by her name.