A recently published blind item by The Opinionated Indian suggested a clash behind the scenes at major film studios following a recent box-office fight. According to the item, a studio is using a rather dubious strategy in promoting its film against the other’s, hoping to draw more patrons at the theater.
Blind Item
There is always immense competition between makers of movies during a box office clash. They don’t shy away from playing dirty. Two movies have released this week & one studio has been attacking the other. As per a source, the studio which has bankrolled a movie based on a real life incident which scarred the city has been planting fake reviews about the other movie. The other movie stars a renowned actress. They have even planted fake stories of shows getting cancelled due to low turnout. The studio is hoping that these tactics will help their movie – which stars a talented actor.
Both releases have sparked online conversations that may become more important than ticket sales. With interest in one film largely stemming from a dramatized retelling of a recent true story and another using its horror comedy premise to showcase its female lead, this new battlefield has blurred lines into the digital realm, as narratives about occupancy, audience reaction and critical response will determine public perception.
One or both camps is said to be paying very close attention to their competitors’ promotional efforts and even tracking box-office results, as an unfavorable review or showing can have a detrimental effect on a film’s opening, as the competition continues to generate stories to fit the prevailing narratives. These things can only be substantiated after they are publicly available, however, this supposed rivalry makes tracking the two films’ progress much more entertaining.
Our Guess
Prahaar — Film
Nayyi Naveli — Film
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