Today, Rohit Sharma is the Indian cricket captain and carries within himself the endorphin of being a gallant player on the ground. He carries an immense number of eyeballs in the world of branding and endorsement. His social media handles carry more than 27.2 million on Instagram, 20 million on Facebook, and 21.6 million on Twitter. So, he is an ideal figure for many brands.
This will result in Sharma’s net worth of about INR 214 crores in the year 2023. Brand Endorsements will be an essential part of his wallet. During his entire career, he has worked with more than a few hundred large brands from diverse backgrounds.
Bat Sponsorships:
Bat sponsorship collaborations:
Rohit Sharma had several wonderful brands associated with him through his bat sponsorships during his entire career:
Reebok: Sharma used Reebok bats from the very start of his cricketing career till the 2007 T20 World Cup.
MRF: He then used MRF for a little while and in the 2010 T20 World Cup he used ‘Genius’ by MRF.
SS (Sunridges): With SS, he partnered and started with the Ton bat of SS and then shifted to a customized TON RS 45.
He caught the attention of the West Indies after playing against them in 2013. Adidas has been designed for his two best bats of all time, ‘Master Blaster CX11’ and ‘Libro Elite’.
CEAT: Sharma joined CEAT in 2015 and has a tie-up with the company till date. He earns around INR 3 crores per annum from this. The interesting thing here is that his bats are manufactured by SS (Sunridges), and he sports the CEAT logo. So, all CEAT does is sponsor the branding.
Brand Endorsements:
Besides bat sponsorships, Sharma has an extended list of endorsements:
Apparel and Accessories: Adidas, Hublot.
Beverages: Lays, Maggi, Bournvita.
Technology and Electronics: Oppo, Nissan, Oakley, SHARP, Booking.com.
Finance and Insurance: IIFL Finance, Birla Sun Life Insurance.
Others: Dream11, Aristocrat by VIP Industries, Trusox, New Era, Massimo Batteries, Conekt Gadgets, LaLiga, Vega, Financepeer, goibibo, Walkaroo, Tagg, Dr Trust.
For example, Nivedith’s kitty beat as many as 12 deals from the new brands of 2024. This number also explains why his average deal size, as industry insiders put it, is close to INR 5 crores and the deal lengths are somewhere between one and two years in duration.
The brand association says it is the multifaceted appeal and great influence Sharma wields on as well as off the cricketing field.
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