The Opinionated Indian recently published a blind item concerning an upcoming, highly-anticipated, big-budget movie that will soon be released. For a film that has an ambitious plan to reach a global audience with its grandiose scale and structure, there is a lot of buzz that is surprisingly lacking. Some industry experts question the reasoning behind such a strange promotional strategy and wonder if it will ultimately succeed.
Blind Item
This magnum opus is just a few weeks away from release. It is mounted on a lavish scale & the makers will be releasing the movie abroad as well. They are hoping that the movie will succeed not just in India but abroad as well. As per source, the industry has been wondering why there is has been little or no buzz around the movie. Not a single song is topping the charts & the trailer release too isn’t generating the kind of hype that a movie of this scale should ideally have. The stars too are barely visible on socials or TV. An appearance on a wildly popular show is scheduled & social media creators have been paid to speak about the movie. Insiders claim that the makers are supremely confident that the movie will work.
Industry members have also noted that a project with a significant budget and potential typically has more noise than this one. The common theory is that the lead cast has been purposely barred from normal promotional interviews, and as such the public’s curiosity will remain before the film hits theaters. Another theory is that there isn’t enough marketing done to support such a large investment, and a lot of work still needs to be done.
Other people also wonder if a few surprise major marketing announcements will be released right before the opening of the movie.
Some think the release will be a world premiere type event. The mythology genre with expensive special effects has never been fully appreciated in non-Hindi speaking markets. However, time will tell how successful the film will be. An important factor in the success of the film will be how the film will connect to an international audience, but for now we wait to see whether the marketing strategies pay off. The quiet of the pre-release hype may mean the project will fail to live up to the expectations.
Our Guess
Ramayana – Upcoming Indian Mythology Epic
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