The clash of titans is on the horizon as Shah Rukh Khan's "Dunki" goes head-to-head with Prabhas' "Salaar" in what could be one of the most significant battles in Indian cinema. Scheduled to release on December 21st and 22nd respectively, these two blockbuster films are set to dominate the festive season, but the question on everyone's mind is, who will emerge victorious at the box office?

One crucial aspect that often determines a film's success is the pre-release buzz and audience anticipation. In the age of digitalization, platforms like BookMyShow (BMS) play a pivotal role in gauging the public's interest. BMS offers a feature where users can express their interest in a movie by clicking the 'I'm interested' tab, providing a rough estimate of the buzz surrounding the film, especially among the multiplex audience.

Prabhas' "Salaar" seems to be leading the charge with a staggering 757K+ interests on BMS, a number that is steadily approaching the 1 million mark. This massive interest is a testament to the film's appeal, even weeks before its release. The data suggests that "Salaar" is not only capturing the attention of the single-screen audience but is also creating significant traction among multiplex-goers, setting the stage for a formidable box office run.

In contrast, Shah Rukh Khan's "Dunki" appears to be facing a slower buildup in terms of audience interest. Despite being a film that caters to the multiplex audience, "Dunki" has garnered 153K+ interests on BMS. This figure, in comparison to "Salaar," is almost 80% lower. While it is essential to note that pre-release interest may not always translate directly to box office numbers, the gap in numbers raises intriguing questions about the potential performance of both films.

Rajkumar Hirani, the director of "Dunki," is known for crafting films that rely heavily on word of mouth rather than explosive box office openings. His track record suggests that the success of his movies often hinges on the positive reception and reviews that build over time. Additionally, the preference for multiplex audiences over single screens sets "Dunki" apart from typical commercial potboilers.

As the release dates draw near, the battle at the box office will intensify. Will Shah Rukh Khan's "Dunki" manage to bridge the gap and create a lasting impact with strong word of mouth? Or will Prabhas' "Salaar" continue its upward trajectory, dominating both single screens and multiplexes alike?

Fans eagerly await the outcome of this clash of titans, hoping that both films will shatter box office records and leave an indelible mark on the annals of Indian cinema. Only time will tell which superstar will reign supreme during the Christmas week, but one thing is for sure – the excitement is palpable, and the box office battle is set to be nothing short of epic.